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| INO104A - Weight of innovative enterprises with organisation and marketing innovation, in total enterprises, by activity and size class |
| Definition |
Enterprises with organizational and / or marketing innovation are those enterprises that have introduced new or significantly improved methods of organization or marketing. Starting with the 2016-2018 survey wave, the indicator is no longer used, its component elements being included in the definition of business process innovation.
Organizational innovation is a new method of organization in the business practices of the enterprise (including knowledge management), in the organization of the workplace or in external relations, which has not been used before the enterprise. Starting with the 2016-2018 survey wave, the indicator is no longer used, its component elements being included in the definition of business process innovation.
Marketing innovation is the implementation of a new marketing concept or strategy that differs significantly from the existing marketing methods in the enterprise and which has not been used before. Starting with the 2016-2018 survey wave, the indicator is no longer used, its component elements being included in the definition of business process innovation.
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| Periodicity |
Annual |
| Data sources |
Statistical survey on innovation activity in business enterprises details |
| Methodology |
Statistical survey based on - Community Innovation Survey (CIS), collecting information on innovation and innovative activities of enterprises, during a three years period, according to guidelines for collecting and interpreting innovation data - Oslo Manual recommandations.
Data for 2002-2004 and 2004-2006, was according with CANE Rev.1, the coverage included the enterprises with over 9 employees of industry (division CANE Rev.1 10-14, 15-37, 40-41) and services (division CANE Rev.1 51,60-64,65-67, 72,73 and groups 741 and 742) and in the number of innovative enterprises were included enterprises with product, process, abandoned and on-going innovation only.
For the periods 2006-2008 and 2008-2010, the number of innovative enterprises summarized product innovation, process innovation, on-going and abandoned innovations, organisational innovation and marketing innovation and the coverage included all enterprises with over 9 employees from industry (divisions CANE Rev.2: 05-09, 10-33, 35, 36-39) and services (divisions CANE Rev. 2: 46, 49-53, 58, 61, 62, 63, 64-66, 71).
For the periods 2010-2012, 2012-2014 and 2014-2016, the coverage is more comprehensive, respectively the enterprises with over 9 employees from industry (divisions CANE Rev.2: 05-09, 10-33, 35, 36-39) and services (divisions CANE Rev. 2: 46, 49-53, 58-63, 64-66, 71, 72 and 73).
Starting with the 2016-2018 survey wave, the methodology was modified in accordance with the new edition of the OSLO Manual 2018 . The organizational and / or marketing innovation indicator no longer exists, being included in the business process innovation indicator.
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| Last update |
NOV 14, 2018 |
| Observations |
The statistical survey on innovation is done every 2 years.
Data are available for the periods 2002-2004, 2004-2006, 2006-2008, 2008-2010, 2010-2012, 2012-2014 and 2014-2016.
Starting with the 2016-2018 survey wave, the methodology was modified in accordance with the new edition of the OSLO Manual 2018 . The organizational and / or marketing innovation indicator no longer exists, being included in the business process innovation indicator.
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| Responsible person |
Nunu Carmen, carmen.nunu@insse.ro, tel. 0213181854 |
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